Last updated:
& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] market segments gradually become a new growth point of the major sports competition brand. Just last week, Adidas's first woman in Shanghai Super Brand Mall store on official business. Earlier, Nike has taken the lead at the end of last year in Shanghai opened a woman IAPM stores. The two sports brand giant to open new stores in operation in the industry seems to be the brand side hopes to enhance its market penetration depth of mining and share. Perhaps a "woman war" will be staged. competing offering female shop Early in 2011, Adidas in South Korea opened its first concept store woman. Until 2014, Adidas will be introduced into China only. September 2014, Adidas in Beijing opened its first women's store, then in Chengd air jordan 11 space jam for sale u has opened two stores woman. The new store model attempts to seize the female market, also means that the Adidas retail model gradually subdivided. "In the past the sports brands are mostly male consumers, but now there are more and more women to join." Key way sports information company CEO Zhang expressed. Publicly available data, in 2013 the proportion of female consumers outdoor products rose 3.4 percent, reaching 38.9 percent. While female outdoor sports enthusiasts to purchase for outdoor style, color choices have obvious characteristics. In addition, women compared to men of character will be more delicate in the preparation of articles will be more detailed, functional aspects of lightweight equipment, have more requirements. At a deeper level, the physical structure of women is differen jordans on sale mens t from men, in difficult conditions of extreme outdoor sports, more dependent on sports equipment, such as warm down sleeping bags, moisture and light level, and so on. brands already smell the female sports consumer market presents tremendous opportunities. Reporters learned that many brands began to covet this market segments. 2011 ??, TheNorthFace in Japan take the lead out of the shop specifically for women interested in outdoor sports, shops display and sell products are specially selected for women. Adidas rival Nike has refused to yield to the effort to participate in this battle. After November 2014, Nike opened its store in the world's first woman to experience California Fashion Island shopping center in Newport Beach, the same month in the satellite city of the southern state of Pasaden jordan 3 katrina 2018 a opened a second woman Experience store. 2014 November China's first woman to experience the Nike store in Shanghai IAPM mall opened, in addition to nearly 100 products, as well as numerous service projects, such as "Nike + gait analysis system", long pants trimming service, caring The sports underwear purchase experience, training courses. two different genes While Nike and Adidas have opened the women's stores, but the difference between the two sides to understand and locate the store is a great woman. Adidas more emphasis on fashion, celebrity endorsements will please the arts, wearing their products, leading the trend. Nike is even more emphasis on the line customer experience, we want to build is not just selling sports products, but also in the form of interactive sports-loving consumer buy cheap jordans online culture. Zhang believes that the two sides behind different positioning, different gene caused the two companies, Nike and more like a sports marketing company, Adidas is a product-driven company. This is also the Adidas and Nike pulled away from the main reason why more and more in recent years. After all, the market is concerned, only the product is good enough, but it should allow consumers to love and love sports. While the international big-name been testing the waters in this market segment, but many industry insiders believe that women's stores as a supplement to existing stores system, as a form of realization of a wide range of sports brands, is a reasonable presence . However, this market segment for the store layout certainly will not become mainstream. In this regard, Zhang also held t jordan retro 14 white/fuchsia blast/black he same view. In his view, a comprehensive store of the same woman as before stores everywhere is not realistic, Woman stores in the sports market in the future will not become the absolute mainstream, "The future of women's experience of Nike and Adidas Woman stores in the north of Guangzhou-Shenzhen and other cities layout is not too much, each city a maximum layout twelve. "Zhang judge. But there is no doubt that the new farming areas brands brought no small profit. According to Adidas claimed that since the 2013 Women 'product marketing activities, their business has been a substantial increase in women's products, maintain double-digit sales growth. And in 2015, the company will open more stores in China in the new. Last year, Nike had announced the main female consumer policy for the next two cheap foamposites years sales from 5 to 7 billion U.S. dollars increase. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: China sports shoes Network)BbsImg141351389412815_620_440.jpg (39.49 KB, download number: 1) download Nike Zoom Uptempo V Premium Bai Bing 2014-10-17 11:20 upload General Administration of Customs issued 7 analysis report pointed out that in the first 2 months of this year, China's exports of clothing, toys and footwear products continued to decline significantly.Yao Yanan: commissioning editor date: 2014-9-17 HD: LEBRON 12 can set off a new war Nike basketball today launched a new signature shoe LEBRON 12 for the 10 time all - Star winner Lebron James. The design of LEBRON 12 is to enhance James's explosive force, and combine the three key advantages Retro jordans for sale of excellent shock mitigation system, safe and steady supporting force and flexible flexibility. The first seven LEBRON 12 color matching inspiration came from James's competition, physical quality, and the analysis of the latest generation of signature sneakers. The adult and teenage version of LEBRON 12 will start on October 1st at designated retail stores in Greater China and Nike.com. LEBRON 12 will also issue a NIKEiD version for personalized customization. is perhaps the soon to be released, the recent soldier 9 soldiers 9 multiple exposure each kind of color, including this "Camo" camouflage color, so overwhelmed by it for everyone to bring the color more real view, presented as a military style works, this pair of soldier 9 "Camo" in dark green building framework, under the vamp of the fuse tog Cheap jordans online air jordan 11 blackout for sale ether style camouflage pattern modification and highlights the theme. App store search "get my sports life" download installation of get app, here are share Daren, the goddess of the sun, hot shoe money grab single worry; God help you to identify genuine and fake shoes; detailed inquiry micro letter "dunkhome", "getdunkhome", micro Bo "when clients", let more people to get your life! 2012-5-16 upload and download attachments at 14:24 (112.61, KB) We have seen a custom designed by Mache version of Nike LeBron 9 " Miami Nights" this time, before; he once again brought us a low Nike LeBron 9 Low " Miami Nights" customized version of new products, the color and the overall feeling is like Nike Air Max LeBron 8 V/2 Low the shoe body colors are used, Miami night life essence of red, green and blue color d jordans on sale online ecoration. At the same time, the collocation of white Swoosh, the design of the black ink on AIR MAX under 360 degree gradient, the only difference is that the upper section of the using Hyperfuse material, while the previous generation is using the fly line technology, the two different materials that are more durable and more. 2012-8-20 08:36 upload download attachment (85.06, KB) Nike SB's published a long new shoes, this pair of Challenge Court Nike SB Gino Iannucci's veteran players battling with the latest styles, shoes Challenge Court classic network Nike SB Challenge Court in the 1984 debut of the design for the original, uppers of leather and suede, mesh all black form in the end, the tongue and parts still in black, different color is only a vamp white tongue and heel label, and this sect cheap air jordans ion also took the green Lunarlon insole configuration, absolutely let Nike SB shoes fans marvel. This pair of Nike SB Challenge Court is currently on sale at DQM, and a favorite friend can take notice. 2012-8-20 08:36 upload and download attachments (53.24 KB) 2012-8-20 08:36 upload and download attachments (75.64 KB) unexpected debut, has fused this year's 23rd anniversary AJ 6 element Jordan 6-17-23, surprising and reasonable return. Deep blue purple dress color, black, platinum and white details of the embellishment, the new color of the return of the stage. Don't miss your favorite friends. read Wei little new favorite / Russell Westbrook Pro Air Jordan XX9 thunder team home PE adorable new equipment / Stephen Curry Under Armour Micro G Drive HD / Nike Air Foamposite One deep mining / not talking about shoes you don't know - shoes elements invading the movie world goddess favorite sports shoes thematic planning -- let your feet as a second leg! sup element collection! / JW Danklefs to build Nike, SB, Dunk, Low, What, The, Supreme, custom style, cork, and / NIKEiD, Jordan, Spiz comments on : sup element collection! / JW Danklefs to build Nike SB Dunk Low What The Supreme custom style next article: cork came again / NIKEiD, Jordan, Spiz Camo mix into Reebok recently to its classic shoes Classic Leather 30th anniversary anniversary commemoration program launched, the invitation of the Miami street fashion store Shoe Gallery to create a " Flamingos at War" the other note version. The suede shoes continue to use as the main material quality in the design, through the pink and green camouflage toe stitching back to create a visual impact, then brown laces and leather lining and collocation black midsole and orange rubber outsole, the overall sense of design harmony can also bring a strong visual sense of the street. foot camouflage / XLARGE x Converse Japan 2013 winter joint shoes XR991 preview Lunar X SB? / Nike, SB, Lunar, One, Shot latest shoes review last article: foot camouflage / XLARGE x Converse Japan 2013 winter joint shoes XR991 preview the next article: Lunar X SB? / Nike, SB, Lunar, One, Shot latest shoes brand last week officially released the new Blazer Mid golf, according to legend, the this pair of classic shoes Blazer change is according to the needs of famous golfer Michelle Wie (Michelle Wie) launched; and overwhelmed, wie also online drying out of the two the exclusive "USA" PE, selection of red, blue and white color layout, followed by decorative star pattern and sense of the subject. source: WieMichelleThe Alexander McQueen x Puma Collection take three Puma sneakers and adds a more skeletal feel. The Alexander McQueen Spine Luxe All three kicks are made Take a closer look at 〈br release="" date:="" 10="" 5="" 008name:="" air="" jordan="" six="" 〈br="" rings="" -="" gs〈br="" style="" #:="" 323399-11〈br="" colors:="" white="" hite-pale="" blue〈br="" price:="" $100 3.jpg (29.34 KB, download number: 0) download attachments saved to the album 2008-10-24 08:42 upload 4.jpg (43.17 KB, download number: 0) download attachments saved to the album 2008-10-24 08:42 upload 5.jpg (56.14 KB, download time.